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Ramadan is that special month of the year when everything about our daily routines change; we wake up and sleep at different times of the day, friends and family gather around to share a meal, pray, and bask together in the holy spirit of Ramadan.
From planning family gatherings and buying new clothes for social occasions, to buying luxury goods and planning trips, the holy month of Ramadan is usually a fairly busy month, and of course, this is strongly reflected in the shopping sector as well.
When it comes to grocery shopping, we can see that purchasing times change to early in the day and that fruit, vegetables, and water are the most commonly bought grocery items.
Travel reservation indicators indicate that travelling times also change during the month of Ramadan as the most popular time to book a trip becomes after 7 PM since a lot of people prefer their trips to be after Iftar.
Naturally, this change in people’s daily routine during the month of Ramadan affects their purchasing behavior, as shopping opportunities increase and shops and stores stock up on goods during Ramadan, this is according to an online quantitative study conducted in Indonesia, Turkey, Nigeria, Saudi Arabia, Egypt, Pakistan, the United Kingdom, and France.
During Ramadan, 78% of the people who surveyed say they celebrate Ramadan by spending quality time with friends and family. And 51% of those surveyed agreed that Ramadan is the time of year when they tend to be looking for the best shopping deals and offers as opposed to the rest of the year.
In the month leading up to Ramadan, 33% of the people who surveyed in the United Arab Emirates, Saudi Arabia, and Egypt stated that there was a remarkable increase in grocery shopping during this period.
The highest levels of this increase were in Egypt, where shopping rises to 50%, and this is the reason why brands are interested in revitalizing production in advance - so that they can take advantage of this opportunity and meet the high demand on the market at that special season.
Yajny.com also strives, during the month of Ramadan, to provide a variety of promotions and deals that serve consumers, such as Ramadan cashback deals and exclusive Ramadan discount coupons. And with the long list of trusted stores and online shops, you can cover all your shopping needs through Yajny.com, from your Ramadan grocery, to your Ramadan gift shopping. This way, and through Yajny’s various Ramadan cashback deals and discount coupons, you can enjoy the most cost-effective Ramadan shopping experience from the comfort of your home.