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Launched in 2013 by award-winning beauty blogger Huda Kattan, Huda Beauty is one of the fastest-growing beauty brands in the world. Starting with a blog in 2010, Huda Beauty is quickly becoming the number one Instagram account in the beauty sector worldwide with over 26 million followers and still counting! Huda's enduring passion for beauty has propelled her to attend a prestigious makeup training school in Los Angeles, to build a roster of clients including celebrities and members of the royal family. Soon after, Huda created her beauty blog HUDABEAUTY.COM and later launched a YouTube channel and Instagram account with the same name.
2013 was a turning point for Huda as she worked with her sisters Mona & Alia to create a range of false eyelashes under the brand name Huda Beauty, which was planned to be launched later at Sephora in the Dubai Mall. Huda's experience in the cosmetics industry allowed her business to expand to lipsticks, lip liners, eye shadows, and skin products - all of which were global bestsellers at some point.
"As a makeup artist, I was not satisfied with the style and quality of the eyelashes that were available at the time, so I often finished preparing and shaping the eyelashes myself to fit the shape of the client's eye. After receiving several messages from people wanting to buy the eyelashes that I designed, my sister suggested that I start my own production line," Huda says. "My older sister Alia was actually the number one investor. I invested $ 6,500 in the first batch of products. I was a blogger, creating social content, worked as a makeup artist, and also worked with manufacturers to create products in the lab and as the face of the brand. My experience in the industry has allowed me to understand it well and look at it from different angles. We have a very interactive community that always tells us what they want to see, so we take a lot of inspiration from the comments we see on social media and precisely create the products that are needed.
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