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Fresh Electric Home Appliances Company was established in Egypt in 1987 with the aim of providing high quality and affordable products to improve customers' lives.
The company covers an area of 310,920 square meters between manufacturing centers, warehouses, and service centers. Fresh currently operates 16 independent factories in Egypt in the industrial zone of the 10th of Ramadan City, Badr City.
Fresh currently produces more than a thousand models of products manufactured and assembled in its own facilities to exceed not only local but global expectations.
Fresh operates a 24/7 call center to adequately meet all customer inquiries and needs with the mentality of being a "reliable partner".
Driven by 33 years of experience in the market and an enduring passion for innovation, Fresh currently exports to more than 52 countries serving more than 150 million customers in Europe, Africa, the Middle East, and Asia while maintaining its position as a leader in the local market.
“New ideas exceed all your expectations ...” The vision of Fresh Electric Home Appliances is the ability to anticipate and fulfill the ever-changing needs of customers through innovative, environmentally friendly, and affordable devices that not only exceed customer expectations by increasing reliability but also exceed local boundaries to continue expanding Globally.
"A local mindset with global reach .." Fresh's mission is to provide simple and affordable daily solutions that make our customers' lives more enjoyable. The core values of its brand are to provide an advanced, easy-to-use update that is supported for lifetime survival through the mutual partnership that the company establishes with its customers once their products are purchased.
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